Whether your business is well established or just getting started, there’s no reason you can’t make 2019 your company’s best year yet. Often times, it’s as easy as getting back to the basics. Here are eight tips that will help grow your business to its full potential in the new year.
Develop Your Strategy
There are always new marketing strategies, but not all of them will help you achieve your goals. To identify which strategies work best for your company, begin by investing a little into a variety of options. Don’t spend your entire budget on a billboard ad or online marketing to grow your business. Small bets on reputable marketing is best. Once you get a good ROI on a specific marketing strategy, invest more into that source.
Make the Call
A simple phone call is often the first step in developing a new business relationship. The key is calling many new prospects a day. Make it a habit to call several potential customers each day. Growth in business comes from bigger profits, and the main way to increase profit is by developing relationships with new customers.
Build a Solid Team
When going through the hiring process to bring on new team members, take the time to be thorough. Be sure to carefully check backgrounds, conduct multiple interviews and contact several references. Taking a little extra time to review potential employees will reward your company with quality customer service and enhanced profits.
Become a Resource
Discover what your customers need by building trust. When you serve as a trusted ally and resource, you will develop lasting business relationships that will lead to increased sales. Focus on the people and relationships rather than the transactions, materials and money to grow your business.
Establishing an online presence can set your business apart and introduce you to new customers. A great starting point is to look at how your desired customers are engaging with social media. There are plenty of social media platforms available, but that doesn’t mean you need to establish an account with each one. Utilize the platforms that your clientele prefers and provide consistent content on educational and fun industry topics.
Utilize Your Resources
Unseen opportunities can be created due to shifts in market demands, changes with your competitors or your ability to become an expert by leveraging data to provide insight and analysis. Creating value through insight is key. Whether you have industry knowledge, data analysis or sales and customers support resources, utilizing many of your company resources will allow you to open up a dialogue with your customers and prospects.
Through this dialogue you will be able to guide them along a path that will allow you to tap into additional markets, products and services and help them discover an unrecognized problem, thus creating value to grow your business.
The England Logistics Freight Agent Program provides companies with information and tools to expand and allow them to manage their business. Backed by the England Logistics brand, participating agents enjoy increased market visibility and established business connections. Our dedicated team also delivers consistent support for day-to-day operations. This allows freight agents to expand their portfolio while reinforced by a reliable team.