Welcoming new clients is the first step to building a strong business relationship. First impressions can mean everything.

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Welcoming new clients is the first step to building a strong business relationship. First impressions can mean everything and set the tone for how you will work together in the future. In order to put your best foot forward, here are some tips to help you get started.


Welcoming Communication

The first communication you have with your new client helps them know what to expect from working with you. Starting out by showing you are excited to work with them is a great way to let them know you value them and their business. Starting your message with a greeting and ending it by thanking the client can help set a friendly and positive tone.

Once you interact with your client, you can tailor your communications to their preferences for a more personalized experience. Some clients prefer calls, while others may want to communicate by email. Understanding how your client wants to be communicated with can help you to meet their needs and shows them you are willing to tailor your efforts to their preferences. This will not only build trust with your client, but it also sets you apart from the competition and creates a strong foundation for future communication. Letting your new client know you are there to help answer questions and make their experience working with you as smooth as possible can help them feel welcome and cared for.

Timeliness is an important aspect of welcoming communication. Letting the client know you want to interact with them through a call can help them know you are there for them and excited to get started. Additionally, sending a thank you note can show your client that you appreciate their business. Doing this within the first 24-48 hours can help set the tone for your future communication.


Set Expectations

As the onboarding process progresses, it is important to set expectations. Knowing what your client expects from you can help you to establish the groundwork of your relationship. Asking questions and discussing what you are able to do to help them meet their business goals can help you keep your communication clear and targeted to the concerns and pain points of your client. Helping them understand the entirety of the industry expertise you have to offer can allow them to have a more complete experience.


Be Consistent

Once you have reached out to your client for the first time, consistency is key. Following up with the new client lets them know that you are paying attention to their needs. Regularly forwarding market information or sending a message to check in on their goals can help you build your relationship. Providing a consistent and dependable pattern of service and positive experiences can help you to retain new clients and get new ones referred to you.

Introducing yourself to new clients and facilitating the start of your relationship helps them to know what to expect going forward. Sharing your industry expertise and answering their questions is a great place to start when nurturing new clients. Once you have established your relationship, following up and keeping your service consistent can solidify that relationship and even lead to new ones.


The England LogisticsĀ Freight Agent Program provides companies with information and tools to expand and allow them to manage their business. Backed by the England Logistics brand, participating agents enjoy increased market visibility and established business connections. Our dedicated team also delivers consistent support for day-to-day operations. This allows freight agents to expand their portfolios while being reinforced by a reliable team.