Third-party logistics customers have many solutions and options at their disposal. In the early weeks of 2020, the market has already provided the industry with many unknowns and challenges. As a freight agent proactively approaching these challenges, and in order to be successful in 2020, your focus should be on constantly widening the gap on what you do vs what the competition is willing to do.
Identify What Makes You Different
How is it that you set yourself apart from your competition? Is it your strategy? Is it your ability to outwork or outsmart your competition? The first and most important challenge many teams face is not knowing what makes them unique. Your customers want to know what makes you different and why choosing you will help their business. To succeed in 2020, show them what makes you different.
Define Why You Do What You Do
Many teams have talent, technology and the financial means to win, but have they haven’t identified their “why.” Author Simon Sinek said, “Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.” In order to set yourself apart from your competitors, everyone, regardless of role on any team, needs to identify what it is that drives them. They should also understand the importance of their role when it comes to the success of their team. What pushes them to get out of bed each morning? Is it their family? Perhaps it’s their desire to win? Maybe it’s their desire to make a difference? Your ability to change how each of your team members see things, getting them to focus more on their “why,” will dramatically change the way you succeed in 2020. Everyone understanding their “why” and “how” are key.
Remain Focused on Both
Authorized freight agents that work with England Logistics or other companies have taken the plunge into business ownership. Taking on the benefits and challenges of becoming a business owner involves a lot of unknowns. They approach business with a strong focus on self-improvement coupled with an outside-the-box solution-centered approach with each of their customers. This ownership mentality continues to set them apart from their competition, helping to establish their own brand of customer service and hard work.
2020 can be a year in which freight agents achieve new highs and set new benchmarks by focusing on the future. Challenges will be thrown your way. Your ability to stay focused will require a lot of work, dedication and collaboration, but it will be the reason you succeed in 2020.
“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.”
― Paulo Coelho
The England Logistics Freight Agent Program provides companies with information and tools to expand and allow them to manage their business. Backed by the England Logistics brand, participating agents enjoy increased market visibility and established business connections. Our dedicated team also delivers consistent support for day-to-day operations. This allows freight agents to expand their portfolio while reinforced by a reliable team.