Staying on top of upcoming seasonality and potential industry changes is important to your success as a freight agent in 2025. Preparing for possible disruptions, seasonal trends, and evolving technology usage can help you advise your clients and get the most out of the remainder of the year.
Prepare for the Unexpected
As the last few years have shown, natural disasters, a rise in freight theft, and economic shifts can happen at any time; rather than feeling uneasy about these sudden changes, it pays to have an emergency plan in place and a procedure to follow when the unexpected happens. Consider how you respond to natural disasters, seasonal disruptions, and evolving freight scams. Sharing your plan with your clients and including these factors in your shipping strategy can help you respond quickly to sudden changes and build trust.
England Logistics Authorized Agents receive updates about severe weather, market conditions, and fraud alerts. These updates are designed to provide information that can help you avoid delays and continue to provide excellent service to your clients during an unexpected disruption. In addition to these updates, utilizing resources such as the National Weather Service, local reports, industry publications, and cybersecurity training are essential parts of any response plan.
Prepare for Seasonality
Produce season volumes approach their peak from April through July, and staying up to date on current volumes is essential to avoid capacity constraints, especially in important agricultural areas. In addition to produce season, construction season, and Amazon Prime Day, will start to impact carriers and parcel shippers in the next couple of months. Staying on top of news relating to these seasonal shipping trends can help you get ahead and remain competitive during cyclical market shifts.
Learn About New Technology
The development of new technology and tools like generative AI models is another thing to watch in 2025. These tools have evolved quickly since the introduction of ChatGPT in 2022 and are on track to continue to grow in use. Although AI can be a powerful tool when used correctly, it is important that you keep in mind fact-checking and privacy concerns to get the most out of this resource. In addition to developing AI tools, being aware of fraud prevention strategies and emerging resources is another way to benefit from new technology.
Creating a plan for potential roadblocks, seasonality in the months to come, and keeping up with new technology are key areas that will set you up for success.
Make sure you have the support you need to succeed in 2025 by learning more about our agent program here: https://www.englandlogistics.com/freight-agent-program/
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